Friday, June 5, 2020

Have your future proofed your business?

Despite the disruption happening across IT today, optimism is at a two-year high; thanks in part to these very changes. In the CompTIA’s latest State of the Channel report, emerging technology was been cited as the main driver for change across the tech ecosystem, yet firms will be tested to the max in order to reap the benefits. As you think about what the next year and beyond looks like, consider the following to help you thrive in the business of the technology:
Be well positioned to sell IoT, drone, VR, AI and ML solutions.
Train support staff to be prepared for emerging technologies.
Be the best customer of your vendor partners and commit to them.
Offer customer business advisory services.
White label products and services.
Actively look for M&A opportunities.
Utilize automation in all applicable business processes.
Help to give customers a competitive advantage through technology.
Form and take advantage of a customer advisory board.
Provide career pathing for partner employees, particularly for techs.

The proposed tariffs on tech goods was a top priority for member companies in 2018. The ongoing efforts to rebalance the U.S-China trade relationship and the resulting impacts of the tariffs will continue to be a top priority in 2019.

CompTIA joined other associations and their respective members for meetings with government officials as well as signing numerous letters advocating on behalf of better deals to protect American technology companies while not harming the economy.

On June 19, CompTIA also penned an op-ed on “Why trade wars over tariffs are not the answer for tech” in the San Jose Mercury News.

Later in the year, CompTIA staff joined other U.S. companies in a trip to China to continue the discussions on trade and how best to move forward to ensure American technology businesses aren’t shut out of the market but are well protected while doing business there.

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