Wednesday, May 13, 2020

Stackable technologies supercharge digitisation efforts

The concept of stacks isn’t new but advances in areas like API-enabled platforms and containers for modular business processes are creating more sophisticated and efficient stacking of technologies to achieve end results. The process lets companies achieve a value that is far greater than the sum of its parts. This creates a significant opportunity for channel businesses to connect the dots for customers. Partners that can connect the dots for customers can differentiate themselves and drive new profit streams.

Even if blockchain is not a 100% match for your business right now, you can slice and dice, and take components of it that you can find a use for now, Satija said. “For example, smart contracts. Embrace them to differentiate yourself,” he said. It’s more than a first-mover advantage, it’s a chance to disrupt how businesses run.”

Don’t try to sell blockchain as technology, Gitney said. Instead, create a unique, innovative way to use the technology and market that. “Ask yourself, does this solve a real problem that cost companies a lot of money or impacts people’s lives? If you can demonstrate that, you’re on your way.”

Another obstacle for blockchain adoption is a dearth of developers, but also skilled resources that understand how the technology fits into business, said Satija. “Right now, it’s a specialized, niche area. It’s very different from most other web technologies. But it’s more than technology. It’s business processes and process workflows,” he said. “This is not putting up a website or an accounting system only used by accountants. It’s a paradigm shift and we need an entire community of people that know the functional requirements really well.”


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